Thanks to work by a group of geographers at the University of Kentucky, to ask “Where are you drinking?” may be just as telling as “What are you drinking?”

To examine the most popular beer in any given area of the United States, Associate Professor Matt Zook of the Department of Geography and others delved into the raw data offered by Twitter. What’s the story with Kentucky? The Commonwealth seems to have a clear preference for beer, specifically Bud Light and regional brands like Hudepohl.

Read the full story in Pacific Standard Magazine.