The recent presidential election not only captivated the nation, but also opened up a whole new dialogue on politics.The sense of excitement surrounding the election mobilized the younger generations, who in turn supported their candidate by using social networking and video sharing sites and in some cases hitting the campaign trail.

This increase in participation was also noted by UK political science alum Paul Brewer. Currently an associate professor and chair of the Department of Journalism and Mass Communications at the University of Wisconsin at Milwaukee, Brewer shared the election enthusiasm of his students.